Ray White Dalkeith | Claremont has positioned itself as the leading agency in the competitive Western Suburbs marketplace less than two years after opening its doors.
Since the branding went up on their Bay View Terrace address in late 2015, Ray White Dalkeith | Claremont has become the agency of attraction for industry specialists, growing from a team of three to 26 in the space of 18 months. The agency’s offering spans now the spectrum of property services: from residential sales to project marketing, property management to international buyer advocacy (it employs multi-lingual specialists) and even conveyancing.
Principal Vivien Yap, a former successful pharmacist turned leading WA sales agent, has drawn on her background in the health sector to establish a uniquely consultative service offering to clients. It’s an approach her entire team has adopted and has created a point of difference for the agency in a marketplace where the trust of clients – many of whom pay commissions exceeding $50,000 on settlement – is difficult to win and maintain.
This 24-7 approach has resonated with clients and enabled Ray White Dalkeith | Claremont’s growth through blue-chip marketplaces from Nedlands to City Beach, Cottesloe to Fremantle and neighbouring enclaves in between.
The office has taken a contemporary approach to marketing and engagement by employing a digital-first mentality for clients and customers. The office’s Facebook page has organically grown to more than 8,000 followers through a program of engaging, segmented content which has in-turn extended its database, won new business and underpinned recruitment activities.
The office also differentiates itself as a standout auction agency in the Perth market place. Over 2016, more than a quarter of Ray White Dalkeith | Claremont’s 2016 sales were achieved through this method – an exceptionally high success rate for the city market – and the office continues to educate the marketplace on how to utilise this practice.
Mrs Yap is a leading voice in real estate in WA and across Australia, regularly called upon by media, industry event managers such as AREC and motivational speakers to provide her perspectives on the industry and keys to business success.